Tony Babinski is the Founder and Chief Creative Ofﬁcer of Körnelius. Tony’s 30 year + career includes award-winning work for brands including Adidas, Cirque du Soleil, MGM Grand, Red Bull, Bose, Aldo, Birks, MacDonald’s, Kimberley Clark, Disney, and many, many others.
He created major events including Opening Ceremonies for the Euro and UEFA Cup, the Ajax Museum, the Bell One Night Under a Blue Sky Gala, and Opening and Closing Shows for the Dubai International Film Festival.
He was one of the creative minds behind C2 MTL and is the author of two books, 20 Years Under The Sun, the Ofﬁcial History of Cirque du Soleil and, with Bertrand Cesvet, Conversational Capital, a book about how to engineer positive word-of-mouth into consumer experiences.
His work in architecture includes the Snack Box in Times Square, which won Best in Show at the Retail Architecture Awards.
In 2020, Tony directed a team of architects, designers, academics and marketers at the behest of Design Montreal, with the goal of creating resilient retail models for the COVID 19 pandemic and beyond.